Yeo's Campaign: Let's Bury the Expectations
Yeo's Campaign: Let's Bury the Expectations, 2023
Yeo's is known for bringing people together and fostering community. It even unites people during funerals as chrysanthemum tea is a symbol of mourning in many cultures.
The aim is to make Yeo's recognise that death can signify the start of a new chapter in life may resonate with Gen Z. This generation places significant importance on personal growth and self-discovery. However, societal expectations and traditions are still enforced upon Gen Z, making pursuing these new paths difficult. The pressure to conform to certain standards, both in terms of career and personal life, can be overwhelming.
What if there was a way to empower Gen Z to break free from limiting expectations and confidently pursue their dreams? What if a simple message of embracing new beginnings and defying societal norms could provide hope and encouragement to a generation struggling to find their way?
