Cellvage x Source Collections
The Cellvage logo took some inspiration from the chemical structure of Cellulose. Moreover, I wanted the logo to have a sense of motion as I liked the way a cloth flows and how it guides one's eye from one point to another.
Thus, I decided to highlight the process of Cellvage's movement as I felt that the sequence of transforming textile scraps into new reusable cellulose fibres corresponds to the flow (of a cloth) I want to replicate.
Shred
Spin
Wear
The Cellvage app is a convenient way to learn about the importance of sustainable fashion and interact with the whole campaign. Rewards are built right in, so you view them at a glance and start earning points with every donation.
Profile
Easily track your points and history. Every 1kg of textile scraps donated is converted into 1 point - every 10 points reward you with 100g of recycled fabric.
Easily track your points and history. Every 1kg of textile scraps donated is converted into 1 point - every 10 points reward you with 100g of recycled fabric.
Discover
Discover informative fashion tips and articles to set out your sustainable journey.
Discover informative fashion tips and articles to set out your sustainable journey.
Find a machine
Easily locate recycling machines that are near you. Get directions before you make the trip.
Easily locate recycling machines that are near you. Get directions before you make the trip.
QR Scanner
Conveniently scan for your textile scraps to accumulate points.
Conveniently scan for your textile scraps to accumulate points.
Cellvage x Source Collections, 2020
Cellvage is a campaign that challenges and pushes boundaries to make sustainable fashion a way that fits the world for where we live in today and the future tomorrow. It encourages fashion students to switch to new alternative materials to create and push towards circularity, protect the environment and measure our impact.
